Case Study: Vostok Med Dental Clinic on Tverskaya

Client: Vostok Med Dental Clinic on Tverskaya, a full-cycle dental clinic specializing in general dentistry, orthodontics, implantation, and aesthetic dentistry.

Project Goal: To develop a new website for the clinic with a focus on SEO optimization, increasing brand awareness, attracting new clients, streamlining appointment booking, and enhancing patient interaction.

Stage 1: SEO Audit and Competitor Analysis

The first step involved a comprehensive SEO audit and competitor analysis. We identified key competitors in the dental industry, analyzed their strengths and weaknesses, and gathered insights into their online presence. This provided a clear understanding of the market landscape.

Stage 2: Keyword Research and Semantic Core Development

Next, we conducted thorough keyword research to develop a semantic core tailored to the clinic’s services. This involved identifying relevant keywords that potential patients would use to search for dental services. The semantic core was crucial in guiding our content strategy.

Stage 3: Mapping and Content Planning

Based on the semantic core, we created a detailed site structure, ensuring that all relevant services were covered. The site structure included:

Home Page
- Introduction (Brief information about the clinic)
- Key Services (Links to service sections)
- Clinic Benefits (Certifications, doctor experience, equipment)
- Call to Action (Appointment booking, phone number, contact form)
- Patient Testimonials (Highlighted reviews on the homepage)
- Insurance and Partner Information (if applicable)
About Us
- Clinic Overview (History, mission, philosophy)
- Team of Doctors (Information about specialists, photos, brief experience)
- Equipment (Latest technologies and devices)
- Certifications and Licenses (Proof of qualifications)
- Clinic Policy (e.g., privacy policy)
Services
- General Dentistry
  - Cavity Treatment
  - Professional Teeth Cleaning
  - Fillings
  - Oral Hygiene
- Orthodontics
  - Bite Correction
  - Braces (Types: metal, ceramic, invisible)
  - Aligners
- Prosthetics
  - Crown Installation
  - Bridge Prosthetics
  - Veneers and Lumineers
- Dental Implants
  - Dental Implant Installation
  - Pre-implant Preparation
  - Post-implant Recovery
- Oral Surgery
  - Tooth Extraction (including complex cases)
  - Sinus Lifting
  - Periostitis Treatment
- Periodontology
  - Gum Inflammation Treatment (gingivitis, periodontitis)
  - Laser Gum Treatment
- Aesthetic Dentistry
  - Teeth Whitening (laser, chemical)
  - Aesthetic Tooth Restoration
  - Ultrasonic Teeth Cleaning
Prices
- Promotions and Discounts
Cases/Before and After
Reviews
Blog/News
Frequently Asked Questions (FAQ)
Contact Information
- Operating Hours
- “Book an Appointment” Button
Appointment Booking

Stage 4: Content Creation and Development

We developed high-quality content for each section of the website, ensuring that it was optimized for the target keywords identified in the semantic core. This content not only informed potential patients about the clinic’s services but also addressed their questions and concerns.

Stage 5: Website Development

The website was developed using Drupal, HTML, CSS, PHP, and MySQL. We implemented a responsive design to ensure optimal user experience across all devices. The site was built with SEO best practices in mind, including fast loading times, mobile optimization, and proper URL structures.

Stage 6: Ongoing Consultation and Collaboration

Throughout the project, we held detailed consultations with the clinic’s management regarding website development and future collaboration plans. This allowed us to align the website’s functionality and content with the clinic’s goals and vision.

Conclusion: The new website for Vostok Med Dental Clinic was successfully launched, significantly enhancing its online presence and accessibility. The structured approach to SEO and web development led to improved search engine rankings, increased patient inquiries, and ultimately, greater business growth for the clinic.