Case Study: E-commerce Website for Psychologist Services – Psychologist Cabinet

Project Overview: The project aimed to develop an e-commerce website for selling psychologist services online. The focus was on providing an intuitive user experience, showcasing a range of services, and integrating SEO strategies to drive traffic and conversions. The project required full-cycle SEO work, keyword analysis, semantic core development, and web design implementation on WordPress.

Stage 1: SEO Audit and Competitor Analysis

The first step was conducting an SEO audit to assess the existing landscape and understand the level of competition in the online psychology service market. We analyzed direct competitors to identify their strengths, weaknesses, keyword usage, and overall SEO strategies.

Competitor analysis included:

• Identifying target audiences.
• Reviewing competitors’ content strategies, focusing on high-ranking keywords.
• Analyzing their technical SEO setup (site speed, mobile optimization, backlink profile).

Gallery of the E-commerce Website for Psychologist Services – Psychologist Cabinet

Stage 2: Keyword Research and Semantic Core Development

Using insights from competitor analysis, we conducted in-depth keyword research to develop a semantic core. This involved identifying key phrases related to psychology, psychotherapy, and specific services offered by the Psychologist Cabinet. We focused on both short-tail and long-tail keywords to capture a wide range of search intents.

Key focus areas for the semantic core:

• Psychological disorders (e.g., depression, anxiety, phobias).
• Therapy types (e.g., psychoanalysis, family therapy, existential psychotherapy).
• Conditions and services offered (e.g., dependence on social media, dysthymia, recurrent depression).

Stage 3: Mapping and Website Structure

Based on the semantic core, we mapped out a clear and SEO-friendly website structure. This structure ensured that each service and condition had its own dedicated page, fully optimized for the target keywords. The structure included well-organized service categories and blog sections to support organic traffic growth.

Website structure:

1. Homepage
   • Overview of the clinic’s services.
   • Introduction to the 9 psychological types based on the Enneagram.
   • Links to key service categories.
2. Categories
   • Assistance.
   • Psychotherapy.
   • Addiction.
   • Depression.
   • Neurosis.
   • Phobias.
3. Services
   • Dysthymia.
   • Recurrent Depression.
   • Autonomous Depression.
   • Social Media Addiction.
   • Gaming Addiction.
   • Major Depressive Disorder.
   • Family Therapy.
   • Restorative Personality Therapy.
   • Alcoholism.
   • Group Therapy.
   • Nosophobia.
   • Neurasthenia.
   • Hypochondriac Neurosis.
   • Existential Psychotherapy.
   • Psychoanalysis.
   • Social Phobia.
4. Blog
   • Articles discussing mental health issues, therapy techniques, and more.
5. Contact
   • Contact form, address, and clinic information.

Stage 4: Content Creation and On-Page SEO

We created high-quality, keyword-optimized content for each page, ensuring it aligned with the identified search terms from the semantic core. The content was developed with a user-first approach, focusing on providing valuable information about each service while seamlessly integrating SEO keywords.

Content strategy highlights:

• Explaining complex psychological concepts in an easy-to-understand manner.
• Writing detailed service descriptions to help potential clients understand their needs and available treatments.
• Incorporating internal links to strengthen the site’s SEO structure.

Stage 5: Web Design and Development

A custom web design was developed to create an engaging and professional online presence. The design process started with wireframes and mockups using Figma, followed by iterative revisions with the client. The design focused on clean, minimalistic aesthetics while maintaining a user-friendly interface.

Technologies used:

• Frontend: HTML, CSS, PHP, and SCSS for creating responsive, accessible pages.
• Backend: WordPress as the CMS, integrated with MySQL for the database.
• Custom functionality was implemented for appointment bookings, dynamic service listings, and blog management.

Design Focus:

• User Experience (UX): Simplified navigation and clear call-to-action buttons for booking services.
• Responsive Design: Ensuring optimal user experience across all devices (desktop, tablet, mobile).
• Visual Aesthetics: A calming, professional color palette was chosen to reflect the psychological services’ atmosphere.

Stage 6: Technical SEO Implementation

We optimized the website for technical SEO by focusing on:

• URL Structure: Clean, keyword-rich URLs for all services and pages.
• Meta Tags: Creating unique, keyword-optimized meta titles and descriptions.
• Alt Tags: Alt texts were added for all images to improve accessibility and SEO.
• Sitemaps and Robots.txt: Sitemaps were generated and submitted to search engines for improved indexing.

Stage 7: Consultation and Collaboration

Throughout the project, we held regular consultations with the clinic’s management to ensure the website aligned with their business goals. We also discussed future plans for collaboration on ongoing SEO work, content updates, and digital marketing strategies to continue growing their online presence.

Site: https://psychologist.boats

Conclusion: The Psychologist Cabinet e-commerce website was successfully launched, resulting in a streamlined booking process, enhanced visibility in search engines, and a professional online presence. The site structure and content were optimized for SEO, and the design was created with user experience in mind. This project not only provided a foundation for business growth but also improved the clinic’s accessibility to clients seeking psychological services online.