PPC Pricing

Hourly Rate of PPC Specialists: Typically ranges from 150 to 400 shekels per hour, depending on the expert’s level of experience and the agency’s reputation.

Minimum Advertising Budget: Many agencies recommend a minimum monthly budget of 3,000 to 5,000 shekels to launch an effective PPC campaign.

Campaign Management Fees: Usually charged as a 10-20% commission on the total campaign budget. For example, with a 10,000-shekel budget, management fees would range from 1,000 to 2,000 shekels.

For a successful PPC campaign, it’s essential to consider the platform and campaign structure best suited to different types of sites. Below are core recommendations and strategies across various website categories:

1. E-commerce Sites (eCommerce)

Campaign Structure: Create separate campaigns for each product category to maximize targeting precision.
Ad Groups: Organize ad groups by brands, product types, or special promotions.
Ad Platforms: Ideal choices include Google Shopping, Facebook Ads, and Instagram Shopping.
Budget Recommendation: Starting from 5,000 shekels per month, with additional costs for ad creation and campaign management.

2. Service-Oriented Businesses

Campaign Structure: Focus campaigns on specific services, like plumbing or cleaning.
Ad Groups: Segment by service type or regional targeting.
Ad Platforms: Recommended platforms are Google Ads, Bing Ads, and local advertising options (e.g., Google My Business).
Budget Recommendation: Begin with at least 3,000 shekels per month, including management costs.

3. Blogs and Content Sites

Campaign Structure: Focus on content promotion to drive consistent traffic.
Ad Groups: Segment by article themes or content types (e.g., videos, articles, infographics).
Ad Platforms: Effective platforms include Facebook Ads, Instagram, and YouTube Ads.
Budget Recommendation: Starting from 2,000 shekels per month, though content creation costs should also be factored in.

4. Mobile Apps

Campaign Structure: Focus on attracting users for app downloads.
Ad Groups: Segment by app features or targeted audience demographics.
Ad Platforms: Universal App Campaigns on Google Ads, Facebook Ads, and Instagram work well.
Budget Recommendation: Start with 4,000 shekels per month, allowing room for testing diverse approaches.

5. Local Businesses

Campaign Structure: Develop campaigns around local queries to attract regional clientele.
Ad Groups: Divide by service types or locally available products.
Ad Platforms: Google My Business, local directories, and Facebook are ideal for hyperlocal targeting.
Budget Recommendation: Begin with at least 2,000 shekels for local ads, including directory registration.

This structured approach ensures that each campaign type aligns with specific goals and audience segments, maximizing visibility and return on ad spend across targeted PPC channels.