Case Study: Rosatom Leasing - State Financial Leasing Company

Introduction

The Rosatom Leasing project represents a significant entity in the field of state leasing, encompassing a wide range of services, including leasing of vehicles, equipment, special machinery, real estate, rolling stock, river and marine vessels. In this case study, we will detail the SEO processes, including keyword and competitor analysis, semantic core creation, site structure mapping, content writing, as well as development on Drupal using HTML, CSS, PHP, and MySQL.

SEO Process Overview

Keyword and Competitor Analysis:
- A thorough analysis of keywords related to leasing was conducted to identify the target audience and form a semantic core. Tools such as Google Keyword Planner and SEMrush were used to determine high-performing keywords relevant to the niche.
- Competitor research allowed us to uncover their strategies and weaknesses, enabling a more effective market positioning for Rosatom Leasing.
Semantic Core:
- Based on the conducted analysis, a semantic core was created, including keywords and phrases such as “vehicle leasing,” “equipment leasing,” “special machinery leasing,” and others. This core served as the foundation for the content strategy and site structure.
Mapping:
- The site structure was developed based on the semantic core, including the following sections:
  - Home Page: Overview of services and key benefits.
  - About the Company:
    - Company History: A brief description of the company’s activities, experience, and achievements.
    - Mission and Values: Core principles of operation and customer approach.
    - For Brokers: Information aimed at intermediaries.
    - Documents: Relevant documentation for stakeholders.
Services:
- Detailed sections for each service offered, including:
  - Vehicle Leasing
  - Equipment Leasing
  - Special Machinery Leasing
  - Real Estate Leasing
  - Rolling Stock Leasing
  - River and Marine Vessel Leasing
Leasing Application:
- A dedicated section for users to submit leasing applications, enhancing user experience and streamlining the leasing process.
Blog / News:
- A blog section to share industry news, company updates, and insights on leasing trends, helping to establish authority and drive organic traffic.
Frequently Asked Questions (FAQ):
- A comprehensive FAQ section addressing common inquiries, further improving user engagement and satisfaction.
Contact Information:
- A well-organized contact section to facilitate communication with potential clients and partners.

Development Process

The website was developed using Drupal, ensuring a robust content management system capable of handling dynamic content and user interactions.
HTML and CSS were utilized for structuring and styling the website, ensuring responsiveness and an appealing user interface.
PHP was employed for server-side scripting, enabling the creation of interactive features.
MySQL was used for database management, allowing efficient data storage and retrieval, essential for the leasing application and customer inquiries.

Conclusion

The Rosatom Leasing project effectively integrates SEO strategies, a well-structured website, and a user-centric design to enhance visibility and user engagement. By focusing on a comprehensive approach that includes keyword analysis, content development, and technical implementation, Rosatom Leasing positions itself as a leader in the leasing market, catering to diverse customer needs and facilitating seamless interactions.