Case Study: MIKS Plant - Multi Disciplinary Industrial Solutions

The MIKS Plant project highlights an integrated SEO strategy for a versatile manufacturing company specializing in multiple areas:

Construction Metal Structures
Retail and Storage Equipment
Industrial Cabinets and Workbenches
Warehouse and Medical Furniture
Construction Services
Mini Equipment for Municipal and Construction Applications

With state-of-the-art production facilities and continuous technological upgrades, MIKS meets the highest quality standards for industrial and specialized solutions, catering to a broad range of needs within urban development and industrial applications.

SEO Strategy for MIKS Plant

1. In-Depth Keyword and Competitor Analysis

Market and Competitor Research: Conducted a deep-dive competitor analysis within each production area, such as structural metalwork, storage systems, medical-grade furniture, and custom metal fixtures. This allowed us to target industry-specific keywords, devise a content strategy tailored to MIKS’s markets, and identify priority areas for high-impact rankings.
Semantic Core Development: We built a semantic core encompassing high-frequency and niche queries like “custom construction beams,” “medical metal furniture,” and “industrial shelving,” strategically blending broad and specific keywords to capture search intent across MIKS’s diverse product lines.

2. Semantic Mapping and Content Structuring

Site Mapping and Structure: The site structure was optimized based on the semantic core, with dedicated pages for each area:
- Home Page
- About Us
  - Company History
  - Partners
  - Certifications
- Construction Metal Structures
  - Beams
  - Columns
  - Trusses
  - Insert Elements
  - Gates and Doors
  - Display Stands
- Metal Furniture and Equipment
  - Metal Cabinets and Workbenches
  - Storage Equipment
  - Medical Metal Furniture
- Retail and Storage Solutions
  - Store Shelving
  - Display and Dividing Stands
- Construction and Installation
  - Staircases
  - Small Architectural Elements
  - Prefabricated Buildings
  - Waste Disposal Systems

3. SEO Implementation and Optimization

Technical SEO: We implemented improvements to page load speed, mobile responsiveness, structured data schema, and link structure to optimize indexing efficiency and user experience.
Content Optimization: Each product line was described using scientific terminology and SEO-focused keywords, maximizing relevance and uniqueness. Detailed descriptions for each product type and service included targeted key phrases to match common search queries effectively.

4. Supporting Satellite Websites

Satellite Websites: Five additional microsites were designed to boost the online visibility of specific product lines—construction structures, retail equipment, shelving systems, and furniture. This expanded reach across search engines and allowed each product area to rank independently, improving search exposure and driving targeted traffic.

SEO Results for MIKS Plant

SEO Performance:

Organic Traffic Growth: +35%
Organic Sessions: +20%
Overall Sessions: +22%
Keyword Visibility: +1,000 (over 1,000 new keywords indexed)
Impression Growth: +12%
Click Growth: +10%
New Users: +40%
Returning Users: +30%

This case highlights Neolines’s strategic expertise in developing SEO and PPC solutions that elevate visibility and attract high-value traffic for complex industrial enterprises like MIKS.

Here are also projects in the field of metal construction production

Case Study: IVIKOM – specialized project for the design and production of metal products

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