Project Overview
The “Didaktika” project encompasses comprehensive solutions for equipping educational environments, specializing in the sale and supply of classroom furniture. This includes a full range of high-quality furnishings tailored for schools: cabinets, desks, chairs, tables, boards, and specialized furniture for teacher lounges and subject-specific classrooms. Over two years, Neolines provided a strategic SEO approach alongside a targeted PPC campaign to bolster “Didaktika’s” market presence and drive organic traffic, leveraging industry-specific keywords and competitive positioning to elevate brand authority.
SEO Strategy and Implementation
- Keyword and Competitor Analysis: Extensive analysis was performed to identify high-value keywords and assess competitor rankings within the educational furniture sector. This foundational research guided our approach to optimizing the site for search terms such as “classroom furniture,” “school equipment packages,” and “custom classroom setups.”
- Semantic Core Development: With an emphasis on educational sector relevance, a robust semantic core was developed, integrating critical terms for visibility in school equipment and furniture sales. This included variations across product lines and industry applications to capture a broad yet relevant user base.
- Mapping and Structured Content Creation: Detailed mapping was established to align each webpage with relevant keyword clusters, ensuring optimal search relevance. The content was structured across product categories (e.g., desks, storage, chairs) and service offerings (e.g., complete classroom setups), following educational institution needs. Complex, SEO-driven content was developed to address common user queries and emphasize Didaktika’s industry expertise.
- Text Composition: A precise, technically robust approach to content writing enabled Didaktika to convey authority in school furniture solutions. Descriptive, keyword-optimized content supported each product and service page, reflecting Didaktika’s value proposition in providing turnkey classroom solutions.
- Multi-Site Content Strategy: Each satellite site received specialized, SEO-optimized content, focusing on product-specific needs and differentiators within the educational sector. Key pages were designed with unique, keyword-rich content to establish authority in specific product domains and bolster organic rankings for both the satellite and main websites.
Expanded Service Overview
In addition to its core offerings in classroom and specialized educational furniture, Didaktika delivers a full spectrum of tailored, high-quality products and systems for educational institutions, including:
- Specialized Manufacturing: Dedicated to designing and producing custom furniture to meet the specific needs of educational environments. Didaktika’s manufacturing capabilities enable the production of durable, ergonomic furniture suitable for diverse learning settings.
- Multifunctional Teacher Complexes “Didaktika”: A specialized line of multifunctional teaching complexes designed to enhance classroom efficiency. These complexes provide modular solutions, making them highly adaptable to various teaching styles and spatial requirements.
- Storage and Display Systems for Posters and Visual Aids: Didaktika specializes in the development of innovative systems for organizing and displaying educational materials, including posters, charts, and visual aids. These systems enhance classroom accessibility and the overall learning experience.
- Side Display Panels: Custom-built side display panels offer additional classroom functionality, enabling quick access to frequently used teaching materials, posters, and other visual aids in a way that promotes an organized and efficient learning environment.
- Furniture for Educational Institutions: Didaktika manufactures a wide array of furniture tailored specifically to educational institutions, including desks, chairs, tables, and storage solutions, ensuring they meet high standards of durability, comfort, and aesthetic appeal.
- Comprehensive Classroom Outfitting: The company provides end-to-end solutions for setting up complete classroom environments, covering everything from individual desks and storage units to specialized equipment for teachers and lab spaces.
Each of these categories has been factored into the overall SEO strategy, targeting unique keywords and creating content to capture search traffic from educational institutions seeking comprehensive and specialized outfitting solutions. The SEO and PPC campaigns, in conjunction with optimized product content on the main and satellite sites, have bolstered Didaktika’s visibility and authority in the educational sector.
PPC Campaign Development
The PPC campaign was crafted to target high-intent educational audiences. Over five distinct ad groups and approximately 30 ad variations, the campaign emphasized “Didaktika’s” turnkey capabilities and product quality. Each ad group was tailored to specific customer needs, including “classroom furniture sets” and “specialized teacher’s furniture,” maximizing click-through rates and conversion potential.
SEO and PPC Campaign Results (Two-Year Performance Overview)
SEO Performance
- Organic Traffic Growth: +50%
- Organic Sessions: +22%
- Overall Sessions: +26%
- Keyword Visibility: +1,400 (over 1,400 keywords gained visibility in Google rankings)
- Top 5 Keywords Performance: +45%
- Impressions Growth: +12%
- Click Growth: +10%
- New Users: +55%
- Returning Users: +30%
PPC Campaign Performance
- Click Growth: +32%
- Conversion Growth: +115%
- Average Cost-Per-Click (CPC): -8%
- Cost-Per-Conversion: -25%
- Click-Through Rate (CTR): +105%
- Conversion Rate: +80%
This multi-site strategy allowed Didaktika to leverage niche SEO gains, drive a steady flow of targeted traffic, and increase brand presence across both the main and satellite sites. As a result, Didaktika established a stronghold in the educational furniture market, providing tailored solutions and comprehensive services for schools and institutions.
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