Case Study: CityTransService – Logistics Company Offering a Comprehensive Range of Services

Project Overview: CityTransService is a logistics company offering a comprehensive range of services, including freight transportation, furniture relocation, office and residential moves, and labor support. With a well-equipped fleet and showrooms across various cities, CityTransService has established itself as a reliable partner for clients looking for efficient and customized moving solutions. Neolines has worked with CityTransService for the past two years, executing a strategic SEO and PPC campaign to improve the company’s digital presence, attract new clients, and foster customer engagement. A Press Center was also created on the site to facilitate communication with clients, providing updates, responding to queries, and sharing important announcements and news.

SEO and Keyword Analysis

The project began with comprehensive keyword and competitive analysis to identify relevant search terms and understand competitor strategies. Through in-depth research, a semantic core of approximately 2,000 keywords was developed, ranging from broad terms to specific service-based keywords related to transportation, moving, and labor services. Each keyword was strategically mapped to corresponding pages to optimize visibility, while the content was tailored to address both general and specialized search intents.

Website Structure and Content Strategy

Based on the semantic core, a logical and SEO-optimized website structure was designed, featuring key sections such as:

Home Page: An overview of CityTransService’s core services, with easy navigation to key offerings.
Freight Transportation: Detailing logistical services and CityTransService’s fleet capabilities.
Furniture Relocation and Residential/Office Moves: Emphasizing flexible and customized relocation solutions.
Labor Services: Showcasing the expertise and availability of skilled labor for moving needs.
Pricing and Tariffs: Transparent cost breakdowns to build trust and support conversion.
About Us: Company history, mission, and strengths.
Contact Information: Clear call-to-actions for easy customer support access.
Press Center: A dedicated area for news, updates, and communication with clients, enhancing engagement and client relationship management.

SEO-focused content was created for each section, incorporating relevant keywords and industry-specific terminology. Periodic content audits ensured the site’s alignment with search engine guidelines and industry trends.

Website Design and Development
The site was built using Drupal, HTML, CSS, and PHP, with a clean, responsive design to enhance usability and mobile accessibility. This approach facilitated a seamless user experience, which is essential for reducing bounce rates and boosting client satisfaction.

PPC Campaign Development
In addition to SEO, Neolines launched two targeted PPC campaigns to capture high-intent traffic. Each campaign consisted of 10 ad groups, targeting specific services, regions, and audience segments. Each ad group included 2 to 15 ads, designed to maximize engagement with clear, benefit-oriented messaging.

SEO and PPC Campaign Results

SEO Performance:

Organic Traffic Growth: +25%
Organic Sessions: +12%
Overall Sessions: +15%
Keyword Visibility: +800 (increased by over 800 keywords in Google’s rankings)
Top 5 Keywords Performance: +25%
Impressions Growth: +7%
Click Growth: +5%
New Users: +30%
Returning Users: +15%

PPC Campaign Performance:

Click Growth: +25%
Conversion Growth: +85%
Average Cost-Per-Click (CPC): -4%
Cost-Per-Conversion: -20%
Click-Through Rate (CTR): +80%
Conversion Rate: +50%

Conclusion
The collaboration with CityTransService has successfully strengthened their digital footprint, making them a trusted choice for logistics services. The strategic integration of SEO and PPC, along with the creation of a Press Center for direct client interaction, has boosted CityTransService’s client engagement and brand authority, resulting in sustained growth in both organic and paid channels.