Case Study: Stove Shop - Heating, Sauna, and Fireplace Solutions

Case Study: Roof Master project is a comprehensive e-commerce platform specializing in a diverse selection of roofing materials

The Roof Master project is a comprehensive e-commerce platform specializing in a diverse selection of roofing materials in various types and colors, alongside the sale and rental of construction scaffolding. Over seven years of collaboration, we implemented an extensive SEO strategy, including in-depth keyword and competitor analysis. This led to the development of a robust semantic core comprising over 2,000 high-frequency, relevant keywords. Based on thorough mapping, a structured site navigation was created, complemented by a unique, user-friendly design optimized for conversions. Our support extended to PPC campaigns, which significantly boosted traffic and engagement metrics. The website’s design and development were driven by UX/UI research, resulting in an aesthetically pleasing interface and intuitive structure, enhancing user experience and overall accessibility. This multifaceted approach not only improved visibility and engagement but also contributed to long-term growth in the roofing materials market.

Case Study: Moiki Lux – e-commerce website for premium Italian kitchen sinks and faucets from renowned brands.

The Moiki Lux project centers on an e-commerce website for premium Italian kitchen sinks and faucets from renowned brands. This comprehensive project involved extensive SEO work, beginning with in-depth keyword analysis and competitive research to capture the highest-value search terms in the luxury kitchen fixture sector. By building a robust semantic core with approximately 1,500 targeted keywords, we enabled effective site mapping that optimized search relevancy and navigational structure. A custom, visually striking design was crafted to reflect the high-end nature of the product line, supporting brand positioning as a luxury retailer. The website was built using Drupal, leveraging HTML, CSS, and PHP for performance and adaptability. Our PPC campaigns were strategically segmented, featuring up to 10 ad groups per campaign and multiple ads per group, designed to capture both broad and niche markets. This approach boosted engagement, while UX/UI enhancements ensured streamlined browsing. Through continuous SEO and PPC optimizations, Moiki Lux achieved a significant increase in traffic, visibility, and conversions within the competitive Italian kitchen fixtures industry.

Case Study: Sauna Shop – e-commerce platform designed to provide a comprehensive selection of construction materials, stoves, and accessories for building bespoke saunas and steam rooms

The Sauna Shop project is a niche-focused e-commerce platform designed to provide a comprehensive selection of construction materials, stoves, and accessories for building bespoke saunas and steam rooms. This initiative began with a thorough keyword and competitor analysis, isolating high-value SEO terms relevant to the sauna and spa construction industry. With approximately 1,500 optimized keywords, a detailed semantic core was crafted to inform the website’s structure, aligning it with search intent and enhancing user navigation. For enhanced SEO mapping, categories and subcategories were precisely tailored to reflect user needs—from sauna stoves and heaters to timber, insulation, and premium accessories—improving internal linking and user engagement. Built on the Drupal CMS with custom HTML, CSS, and PHP, the Sauna Shop website was designed to showcase a modern, easy-to-navigate interface that highlights product variety and quality. A key focus was on creating compelling, keyword-rich product descriptions and educational content that reinforces SEO authority while guiding users through the buying process. Through a blend of organic SEO efforts and digital promotions, Sauna Shop achieved sustained growth in organic traffic, keyword visibility, and conversion rates, establishing itself as a go-to resource for high-quality sauna building materials and expertise.

Case Study: Geotermal – e-commerce platform specializing in a diverse range of heating equipment and installation systems

The Geotermal project is an advanced e-commerce platform specializing in a diverse range of heating equipment and installation systems, from boilers and pumps to radiators and water heaters. Designed to serve both residential and commercial markets, Geotermal underwent extensive keyword analysis and competitor research to pinpoint high-traffic, niche-specific SEO keywords aligned with user intent for heating solutions and home efficiency. A robust semantic core, with over 2,000 keywords, was developed to encompass product variations, brand differentiation, and installation services, ensuring Geotermal ranks competitively in search engine results across multiple heating-related queries. Leveraging a meticulously planned SEO mapping strategy, the site’s structure was optimized for intuitive navigation through categories like boilers, heat pumps, radiators, water heaters, and complete heating systems. The website was built on Drupal with custom HTML, CSS, and PHP, featuring a user-centered design that emphasizes product comparison and comprehensive information to guide customers through purchasing decisions. Each brand and product page was crafted with SEO-rich descriptions and optimized visuals to maximize organic reach and engagement. Geotermal’s digital marketing strategy included both organic SEO efforts and PPC campaigns, driving substantial improvements in search visibility, organic traffic, and conversion rates. This multi-faceted approach allowed Geotermal to become a trusted hub for high-quality heating equipment and professional installation solutions across a range of brands and systems.

Question 1: How to choose a stove for a summer house, considering energy efficiency?

Answer: When selecting a stove for a summer house, one of the critical factors to consider is energy efficiency. High-efficiency heating systems provide maximum heat output with minimal fuel consumption. It is advisable to focus on stoves with a high thermal efficiency (efficiency rating), as well as those equipped with temperature regulation features and advanced heat exchangers, which significantly enhance heating effectiveness. Additionally, the specific characteristics of the space should be taken into account, as the stove’s size and power depend on factors such as the area to be heated, insulation levels, and the need for uniform heat distribution.

Question 2: What are the advantages of using stoves with an air heating system?

Answer: Stoves equipped with air heating systems represent an innovative solution for both residential and commercial spaces. The main advantage of such systems is the rapid air heating capability, making them particularly effective for heating large and open areas. Furthermore, air-based stoves are highly portable and can be installed in any room. Another significant benefit is that air stoves do not require water connections, simplifying both installation and maintenance. This solution is particularly relevant for country houses and cottages where quick and efficient heating is desired.

Question 3: What types of fuel-based stoves are most popular for country houses?

Answer: The most popular fuel types for stoves in country houses are wood, coal, and liquid fuels. Wood-burning stoves are considered the most eco-friendly and cost-effective, offering an optimal balance between fuel price and heating efficiency. Coal stoves, on the other hand, are known for their high heat output, making them suitable for harsh winter conditions. Liquid fuel stoves are gaining popularity due to their ease of use and high efficiency in smaller spaces. It is essential to note that the choice of fuel also impacts the stove’s durability and the overall cost of operation.

Question 4: How to properly choose the stove size for heating a house?

Answer: The size of the stove required for heating a house depends on several factors, including the area of the space, insulation quality, and the desired temperature regulation. To calculate the optimal stove size, one should consider the heat demand, which is influenced by the insulation of walls, windows, and the roof. Fuel type also plays a significant role, as different fuels require varying levels of stove power. In our stove store, we offer a wide range of models with various power capacities, suitable for spaces of different sizes.

Question 5: What is the expected lifespan of modern heating stoves?

Answer: Modern heating stoves, when properly maintained and used in accordance with manufacturer guidelines, can last between 20 to 25 years. The lifespan of a stove is primarily determined by the materials used in its construction and the frequency of use. For example, cast iron stoves are renowned for their durability and resistance to overloads, while steel models may require more careful maintenance. To prolong the stove’s lifespan, it is recommended to regularly clean the combustion chamber, check the integrity of the flue system, and perform periodic preventive maintenance.

These questions and answers can be used to create an FAQ section for the Stove Store website, enhancing SEO optimization and improving the site’s visibility in search engine results.