Case Study: Decor Trend - Home Decor E-commerce Store

Decor Trend is a modern online store for home decor and decorative elements, offering customers a wide variety of items for homes, gardens, offices, and commercial spaces. With an in-house production facility featuring innovative, computerized laser-processing equipment, Decor Trend provides a broad selection of decor and furniture items and offers full design services for spaces of all types.

 

---

SEO Strategy and Project Work:

1. Comprehensive Keyword and Competitor Analysis:
   • Conducted an in-depth competitor analysis to identify top industry players, competitive strategies, and high-value keyword opportunities in the decor space.
   • From this research, we created a semantic core of around 3,000 keywords that included high-volume phrases by product category, specific attributes, and key uses to attract highly targeted traffic.
2. Content Mapping and Site Structuring:
   • Using the established semantic core, an optimized website structure was developed, encompassing:
     • Major categories: Home Decor, Furniture Decor, Garden Decor, Decorative Elements, Children’s Items, and Gifts.
     • Subcategories: Each one was enhanced with targeted keywords to maximize SEO performance and provide a seamless user experience.
   • Keyword mapping placed phrases strategically across relevant pages to improve SEO efficiency and boost search visibility.
3. Content Development and On-Page Optimization:
   • Unique content was developed and optimized for each section, including categories, subcategories, and product pages. Texts were created with SEO in mind, highlighting the products’ unique features and practical uses for greater search visibility.
   • Special focus was given to meta tags, image alt tags, and structured data markup, supporting better page indexing by search engines.
4. Blog Content Strategy:
   • A blog section was created with articles focused on home decor, including product use guides and inspiration pieces. This added a source of long-tail keyword traffic and increased user engagement.
5. Link-Building Campaign:
   • A link-building campaign was launched to secure guest posts and backlinks on authoritative websites, improving site trustworthiness and search rankings.

Gallery of the Decor Trend – Home Decor E-commerce Store

 

---

PPC Campaigns:

1. Campaign Setup and Structuring:
   • 5 PPC campaigns were structured, each with 10 ad groups and containing 2 to 15 ads per group. These campaigns were tailored to target specific products and categories.
2. Cost Optimization and Performance Metrics:
   • Regular A/B testing of ad creatives and copy helped boost click-through rates (CTR) and reduce average cost-per-click (CPC).
   • Strategic seasonal targeting optimized budget allocation and conversion rates, reducing the cost-per-conversion (CPA).
3. Campaign Results:
   • Significant increases in click-through rate (+30%) and conversion growth (+110%) led to a 30% reduction in cost-per-conversion.

---

Social Media Management:

• Managed 10 active social media channels, including regular posts about products, updates, and seasonal collections. Emphasis was placed on showcasing products in real-life settings to engage users.
• Leading platforms helped reach target audiences, attract new customers, and build brand awareness.
• Posts were tailored seasonally, covering holiday decor themes to increase engagement.

---

Results Over 5 Years of Collaboration:

SEO Performance:

• Organic Traffic Growth: +40%
• Organic Sessions: +15%
• Total Sessions: +18%
• Keyword Visibility Growth: over +1,200 keywords in Google rankings
• Top 5 Keyword Performance: +35%
• Impressions Growth: +9%
• Click Growth: +8%
• New Users: +45%
• Returning Users: +25%

PPC Campaign Performance:

• Click Growth: +30%
• Conversion Growth: +110%
• Average CPC: -5%
• Cost-Per-Conversion: -30%
• CTR (Click-Through Rate): +100%
• Conversion Rate: +75%

Social Media Results:

• Audience Growth Across Channels: +50%
• User Engagement and Activity: +60%
• Traffic from Social Media: +25%

---

Site: http://decortrend.ru

 

The holistic strategy by Neolines enabled “Decor Trend” to secure a strong foothold in the home decor market. Through a seamless integration of SEO, PPC, and social media marketing, the brand reinforced its presence and substantially expanded its customer base.