Case Study: Siblux - Design, Production And Construction Of Glued Laminated Timber Houses

Company Description:
Siblux specializes in the design, production, and construction of glued laminated timber houses, as well as the manufacturing and installation of elite wooden windows with modern double glazing. The company holds numerous awards and certifications that validate the high quality of its products. Siblux also maintains a significant presence in major cities across the country through exhibition showrooms, highlighting its serious approach to brand promotion.

SEO Work Processes

Keyword and Competitor Analysis:
The initial phase involved a thorough evaluation of keywords and a competitor analysis in the field of glued laminated timber house construction and elite wooden window manufacturing. Utilizing SEO analysis tools, we identified both high-traffic and long-tail keywords that could attract the target audience. A comparative analysis of competitor websites allowed us to pinpoint their strengths and weaknesses, laying the groundwork for our promotional strategy.
Semantic Core Development:
Based on the conducted analysis, a semantic core was developed that included key phrases such as “glued laminated timber house construction,” “elite wooden windows,” “double-glazed window manufacturing,” and others. This core served as the foundation for the subsequent mapping of the website’s structure and content creation.
Mapping:
The website structure was organized as follows:
- Home Page
- About Us
- Representatives
- Products and Services
  - Wooden Euro Windows
  - Window Manufacturing
  - Window Installation
  - Window Materials
  - Hardware
  - Wooden Houses
  - Glued Laminated Timber Houses
  - Glued Timber
  - Double Glazing
  - Wooden Window Design
- Our Projects
- Our Properties
- Exhibitions
- Blog
- Contact Us
- Advantages
- Galleries
This mapping ensured a logical distribution of information and facilitated user navigation across the site.
Content Writing:
SEO-optimized texts were created based on the semantic core and website structure. Each section contained unique content that emphasized key phrases, contributing to improved visibility in search engines. The texts were tailored to the target audience and included information on the benefits of glued laminated timber, the window manufacturing process, and other relevant aspects.
Design and Redesign:
The initial design of the website was developed with contemporary trends in mind. After two years, a redesign was implemented to enhance user experience and visual appeal. The website was built on Drupal, HTML, CSS, and PHP platforms, ensuring high functionality and responsiveness.

SEO and PPC Campaign Results

SEO Performance:

Organic Traffic Growth: +50%
Organic Sessions: +25%
Overall Sessions: +30%
Keyword Visibility: +800 (increase of over 800 keywords in Google rankings)
Top 5 Keywords Performance: +40%
Impressions Growth: +15%
Click Growth: +12%
New Users: +60%
Returning Users: +30%

PPC Campaign Performance:

Click Growth: +40%
Conversion Growth: +90%
Average Cost-Per-Click (CPC): -10%
Cost-Per-Conversion: -25%
Click-Through Rate (CTR): +120%
Conversion Rate: +80%

Conclusion

Working with Siblux has led to significant achievements in SEO and PPC, increasing the company’s visibility in search engines and attracting a new audience. Continuous analysis and adaptation of strategies contributed to sustainable growth and the strengthening of Siblux’s market position.