What steps are important for creating and promoting a psychologist's website in Israel, considering the choice of domain, hosting and SEO strategy?

What steps are important for creating and promoting a psychologist's website in Israel, considering the choice of domain, hosting and SEO strategy?

1. If you are going to work in Israel, it is very important to register a domain in the Israeli domain zone. co.il. Google will immediately know that you are working in the Israeli market and this is one of the criteria of the Google algorithm. If to Russia – .ru, to Ukraine – ua. It is clear that the registrar needs to provide documents proving your identity. If the domain gains weight, then it will be impossible to fix this.

2. The domain name must necessarily contain the main word of your type of activity. And this is a cool plus for ranking in the Google rating. For example, psychologist.co.il. This is an ideal option, but it has long been taken.

3. You can register a domain, in principle, with any trusted Israeli registrar.
https://www.atakdomain.com/en/domain-registration/israel
Here is a whole list of registrars after entering a new name.
https://www.isoc.org.il/whois
+- 70- 80 shekels.

4. Hosting in Israel is more expensive. You can use European Hosting + CDN security and caching system. Although even without it, with built-in caching, a light site will also load well. But for America, hosting in America is better.

5. I will provide Hosting for free for 1 year on a European server and further renewal will be half the price of Israel. I will also connect CDN.

6. In principle, you can use WordPress + Woocommerce. There are very good opportunities for designing the page structure. That is, create a unique description of your types of services, using different important fields. For example: Who is the course for, What does it teach, Introduction, Order, Benefit. And most importantly. WordPress is not a constructor, a full-fledged CMS. Content management system. The site can be transferred, change the design, add different types of Taxonomy. Which is very important for comfortable promotion.

7. The main attention should first of all be paid to the development of a Promotion Strategy. There are about 8 million Google users in Israel, and these are people who actively search for services on the Internet. This means that you need to conduct a Search Research for the languages ​​​​in which you are going to attract buyers. It is necessary to develop a Semantic Core – a set of keywords that people type in search. Based on this, develop a Site Structure, content for catalog pages, content for service pages. It is also important to think through an SEO, PPC and SMM promotion strategy. If you correctly develop a promotion strategy in Google and strictly follow it, then over time you will get clients from natural search and you will not need to constantly spend money on advertising.

8. Here is a description of the site that I made not so long ago for the Psychologist.
https://neolines.co.il/case-studies/digital-services/analytics-services/case-study-e-commerce-website-for-psychologist-services-psychologist-cabinet/

9. And here is the site itself. It needs to be finalized, but for the example of the Psychologist Online Store, this is what the doctor ordered. There are service pages with descriptions.
https://psychologist.baby/
10. Fast, High-Quality and Inexpensive.
11. Are you already thinking about the future? Good luck. Write and call.
12. My website: https://neolines.co.il

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