1. Frankly speaking, the situation is unpleasant, but unfortunately, quite typical, especially when they try to save on specialists. It is important to resolve several issues here.
2. Firstly, regarding the current state: if a programmer says that he cannot do some functional parts of the project, then most likely the task is either poorly described in the technical specifications, or he simply does not know how to implement it. WordPress has plugins that allow you to flexibly configure zones and delivery costs and help connect various payment acceptance systems. Here you need to look for another specialist who really knows the platform.
3. Secondly, training. If the contractor refuses to record video tutorials, this is strange. Find another person who will record these videos, or order individual training for employees – it is not so expensive and much more convenient than relying on someone who does nothing.
4. You are a business person. But I did not see a single word about the Development of a Promotion Strategy. All attention went to design and delivery. Design in an online store generally means little, and delivery and payment methods just need to be reprogrammed. Are you making a website in three languages or just inserting a button for translation? If a full-fledged website in three languages, then the main attention should be paid first of all to Search Research. In Israel, there are about 8 million Google users. Moreover, these are people who search for products themselves and not only on Merchant. So you need to conduct Search Research for three languages. In Hebrew first of all. Develop a semantic core, a core of keywords that people type in Search. And based on the core, develop the structure of the site, content for catalog pages, content for product pages. Develop an SEO and PPC promotion strategy.
5. If you correctly develop a promotion strategy in Google and strictly follow it, then over time you will get clients from natural search and you will not need to constantly throw money at Merchant.
6. Fast, High-Quality and Inexpensive.
7. Are you already thinking about the future? Good luck. Write and call.
8. My website: https://neolines.co.il