Good day, dear friends! Today we have an introductory article. It is not educational and is not intended for internet marketing or SEO specialists. This article is for those who want to understand why their website is not on the first page of Google and why potential clients simply cannot find it.
In this article, I will talk about three main reasons why your website might be invisible to search engines:
- Poor website optimization.
- Lack of quality backlinks.
- Competitors whose websites appear higher in search results.
Your website might be invisible to potential clients, even though you are sure it exists. It might only be found by typing the exact domain name in the search bar. If your website is indexed, it will appear, but today we will focus on Google, as it is the most popular search engine.
Google is the leader among search engines, and its algorithms are considered some of the most advanced. However, your website may be poorly indexed due to low optimization. This is due to many factors: from website loading speed to content quality.
The content of the website must be diverse and high-quality, as search engine bots analyze text, images, and videos. If your website pages are not optimized, the search engine will not consider them useful.
Special attention should be paid to website loading speed, especially on mobile devices. Mobile versions of websites are extremely important today, as many users access the internet from their phones. However, websites with heavy content, such as online stores, are more convenient to view on a computer or laptop.
Many factors affect website loading:
- The CMS used (e.g., WordPress, Drupal, or Shopify).
- The number of plugins and modules installed.
- The website’s design theme—heavy themes can slow down performance.
- Image optimization and the use of modern formats.
- Technologies like lazy loading.
To check website speed, tools like Google PageSpeed can be used. If loading takes more than three seconds, this is already a problem that needs attention.
Content quality is another key factor. Texts must be unique. Copying other people’s materials is plagiarism, which search engines can easily detect. Before publishing texts, it is recommended to check them for uniqueness, especially if they are written to order. The text’s uniqueness should be at least 85-90%.
Artificial Intelligence in Content Creation: Pros and Cons
Today, many people discuss the use of Artificial Intelligence (AI) in content creation. Popular services like ChatGPT and its analogs provide the ability to quickly generate texts. However, there are several things to consider:
Why you shouldn’t rely solely on AI:
- Expert content is a priority: Google, with its algorithms like RankBrain, can easily determine that the text was created by a machine. This reduces the value of the content for search engines as it is not perceived as expert-level.
- SEO risks: AI-generated texts often consist of rephrased data from other websites. This can negatively affect their uniqueness.
- The importance of a quality human approach is emphasized in creating texts that are structured, contain useful lists, and offer unique information.
- Keywords and relevance: AI-generated content might not fully align with the targeted search queries. For successful SEO optimization, texts need to be written for specific search phrases.
Where AI can be used:
- Social media: For posts on Facebook or Instagram, AI might work, as their SEO impact on visibility is less significant.
- Quick responses: Using AI for drafts or short informational blocks.
How to achieve unique texts: Structure:
- Use H1, H2, H3 headers.
- Add lists, tables, and images. Uniqueness:
- Manually generating content or hiring professional copywriters can increase trust with Google.
- Avoid copying images from the internet. Keywords: Identify relevant search queries, but avoid excessive use (keyword stuffing). Text volume:
- Expert articles may range from 10,000 to 14,000 characters.
- However, it’s important that the text remains clear and useful.
Technical Aspects of SEO:
- Sitemap: Helps search engine bots index pages more efficiently.
- URL: Use “descriptive” links, e.g., site.com/blog/category/article. It’s recommended to use Latin characters for domains and URLs.
- Loading speed: Fast-loading pages improve rankings. To achieve this, you can:
- Use modern frameworks like React and Next.js.
- Build the frontend from scratch for optimization.
Modern Technologies: React and Next.js
React and Next.js are becoming the standard in web development due to the following advantages:
- Indexing: Next.js helps optimize pages for search engines.
- Speed: Websites that load quickly with minimal delay.
- Scalability: Ability to easily adapt the website to growing needs.
By using such technologies, you can create not only a user-friendly site but also improve its attractiveness to search engines.
A website should be created based on already completed optimization.
Let’s move on to the second reason why your website might not be effective.
We have already discussed the first reason—your site is poorly optimized.
A website should be built based on pre-existing optimization. This is important! A site should be created with the semantic core in mind, rather than optimizing afterward. It’s better to do everything during development, as reworking it later will be more difficult.
Think ahead about how to allocate funds for optimization before creating the website. This will ensure more successful website performance in the future.
Some think that a website can be created for free, but this is not true. There are many factors to consider, and they all require work. Free options only cover meta-descriptions and hidden tags, but that’s just a small part. Creating a good website requires a comprehensive effort.
The main part of optimization is the semantic core. The website’s structure should be built based on the keywords corresponding to user queries in search engines. This is crucial for the website’s success.
Let’s move on to the second reason—quality backlinks.
Now, let’s look at the second reason—quality backlinks. They are important because they help your website reach high positions in search engines. You need to work on building quality backlinks once the website is ready.
It’s important that backlinks are trustworthy and come from high-authority sources. Start with quality links, such as from friends or acquaintances, and then work on building links to different pages of the website: sections, blogs, press centers.
Bad links, such as from spammy directories, can harm the site. It’s better to have a few quality backlinks than many suspicious ones. Avoid buying backlinks in bulk, as this could lead to penalties from search engines.
Additionally, you need to monitor user behavior on the site. Search engines consider how much time people spend on your website and how deep they go. The deeper users explore the site, the better. It’s essential that the content is user-friendly and engaging.
Keep your website up to date and update pages so that search engines can re-index them.
Conclusion: Quality backlinks and a proper site structure are the foundation for successful promotion. Exchanging links with unreliable resources will not be beneficial. Focus on creating quality content that attracts attention from other websites and users.
Author: Maryan Polyak
SEO Expert and Web Developer