Case Study: Creative Agency ‘Avenue of Stars’ – Organization of Children's Parties and Events

Project Structure:

1. Promotions
   • Special offers on animators and shows.
2. Children’s Events
   • Categories include Birthday Parties, New Year, Graduation Parties, Mother’s Day, and other holidays like Knowledge Day and Maslenitsa (traditional Russian festival).
3. Shows and Animators
   • Sections with various performances, such as New Year’s Shows, Theater Shows, and Animators for different occasions.
4. Quests and Entertainment
   • Quest games for children, including New Year Quests.
5. Safety Programs and Special Events
   • Programs focused on safety education, as well as celebrations like Christenings, Weddings, and Jubilees.
6. HR and Corporate Events
   • Business events such as Corporate Gatherings, Round Tables, Promotions, and Exhibitions.
7. Services and Portfolio
   • Detailed service offerings and a portfolio of completed projects.

Gallery of the Creative Agency “Avenue of Stars”

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Design and Development:

The project began with a full analysis of the user journey, user interface, and expected interactions. The site’s design was created in Figma, where user experience was the priority, ensuring ease of navigation and aesthetic appeal. The design reflects a balance between elegance and functionality, showcasing a modern interface suitable for the corporate events and entertainment industry.

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SEO Work:

SEO played a crucial role in the overall success of this project, with a focus on both on-page and off-page strategies. A thorough analysis of the competition and search behavior trends helped shape the semantic core—the foundation of keyword planning. This involved gathering an extensive set of highly relevant, targeted keywords related to event management, parties, corporate celebrations, and more.

Semantic Core & Keyword Mapping:

• The semantic core was meticulously built by identifying high-volume search queries for specific event types such as “children’s birthday parties,” “corporate event planning,” and “wedding entertainment.” Using SEO tools and research methods, we gathered around 1000–3000 relevant keywords, structured into primary, secondary, and long-tail keywords.
• Keyword Mapping: Each page of the website, from children’s parties to corporate events, was assigned a distinct set of keywords. These keywords were mapped based on relevance, search intent, and conversion potential, ensuring that each section targeted the right audience while boosting search visibility.

SEO Text Creation:

• We crafted highly unique and SEO-optimized content, designed with H2 and H3 headings that incorporated strategic keywords. The text was written with a deep understanding of event planning and marketing, allowing it to rank well for both informational and transactional queries.
• Each service page included comprehensive descriptions enriched with keywords like “custom party planning,” “corporate event solutions,” and “children’s party packages,” ensuring high search engine visibility.

Technical SEO:

• Optimization was done for page speed, mobile-friendliness, and structured data to enhance search engine crawling and indexing. This ensured that the site met the latest Core Web Vitals and Google Lighthouse benchmarks.

General model of information flows for the site

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Website Structure Development: The structure of the website was meticulously designed based on a semantic core, which was created after thorough SEO analysis and competitor research. The site’s layout and content were developed to maximize its organic search potential, targeting key user needs and industry-specific queries.

Website Structure Development

 

PPC Campaign Development:

Once the website was live, a detailed PPC strategy was launched, designed to drive immediate traffic while the organic SEO efforts matured. Based on the keyword research from the semantic core, we developed 30 distinct ad groups covering all major event types, such as “corporate event planning,” “children’s party animators,” and “wedding entertainment.”

PPC Campaign Features:

• Each ad group included 140 tailored ads targeting different search queries, locations, and user intents. This approach allowed the campaign to capture users searching for both specific event services and broader queries.
• Dynamic remarketing was set up to target users who had visited the website but had not completed a booking, driving them back to finalize their purchase.

Results from these campaigns were impressive, leading to a 20% increase in click-through rate (CTR) and a 15% reduction in cost per click (CPC) within the first two months.

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Company Blog as Press Center:

A Company Blog was created as a part of the broader content strategy. This blog acted as a Press Center, showcasing news, testimonials, video reviews, and expert answers to frequently asked questions. It helped establish credibility, keeping the site updated with fresh content and improving domain authority.

The blog included sections like:

• Customer Reviews: Written and video reviews to establish trust.
• FAQs and Guides: Detailed guides about event planning and managing large-scale corporate events, written with SEO in mind to capture informational searches.

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Results and ROI:

• Organic Search Growth: The combination of a structured SEO approach and high-quality content led to a 30-40% increase in organic search visibility over six months.
• PPC Success: The tailored ad campaigns resulted in a 25% increase in bookings through paid search, achieving a high conversion rate and strong return on investment (ROI).
• Improved Engagement: The interactive “Create Your Own Event” constructor contributed to a 15% higher engagement rate, as users actively participated in building their own event packages.

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Animators of the Creative Agency “Avenue of Stars”

 

 

Conclusion:

The project’s success lies in the synergy between a solid technical foundation, creative design, and a comprehensive digital marketing strategy. From custom event planning tools to a high-performing SEO and PPC strategy, “Avenue of Stars” is a scalable, user-friendly solution that caters to a broad audience, from parents planning a child’s birthday to corporate event managers organizing large-scale business functions.

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